On a surface level, it’s easy to understand what incontinence is. It’s the physical inability to fully control one’s bladder, bowel, or both. But to understand what incontinence means, in terms of a real, lived-in, day-to-day existence, requires more than memorizing a simple medical definition.

• Incontinence is waking up at 2 am after a terribly long day to soaking wet bed sheets (when the only other spare set of sheets are already in the dirty laundry, of course). 

• Incontinence is running to the bathroom every 30 minutes just to make sure the “maximum-extreme-ultra absorbency” drugstore diaper hasn’t leaked, because this one has to be enough, while knowing deep down that despite all of its big claims in bold lettering, there’s no way it lasts through the morning.

• Incontinence is packing (and paying for) an entire extra suitcase for every trip just to have the right incontinence supplies because you just can’t trust the drugstore options at your destination.

• Incontinence is dating someone new and constantly thinking about (and stressing over) if now is the right time to tell them, or are topics including bodily fluids more of a tenth-date kind of conversation?

• Incontinence is the panic of experiencing a bowel leak in a public place, and finally finding the nearest restroom, only to see a line out the door. What’s the word for more urgent than an emergency?

• Incontinence is the shame that your body doesn’t behave the way it should, and the frustration that there’s nothing you can do to change any of it. 

Incontinence is all of it, and so much more. We get it.

And when it comes to all of these daily experiences of incontinence, we know there is so much you can’t control. But there’s one thing you can always control: your choice of incontinence products.

How the Right Incontinence Products Make All the Difference

If there’s one thing we’ve heard from our customers over the years, it’s that finding the right products can be life-changing. It’s why our team is so dedicated to upholding the quality standards of our products above all else. Because we know how much rides on every single package of diapers we sell.

For the big drugstore brands, a diaper sold is just another statistic, another point towards reaching their quarterly sales goals. But we understand that every NorthShore product sold is the chance for one of our customers to finally live a beautifully normal day. It’s the ability to enjoy an entire movie without interruptions, the opportunity to go out to dinner with a new friend without worrying about embarrassment, or maybe it’s just the first good night’s sleep you’ve had in a very long time.

We know the power that a good adult diaper can have: a reliable diaper that fits well and stays comfortable for all-day leak protection is like finding wearable gold. That’s why we offer a range of high-quality, absorbent adult diapers designed to provide the security and confidence you deserve.

And because managing incontinence is about more than just the right diaper, we also provide all the essentials for a complete routine—like booster pads for extra protection, quilted wipes for easy cleanups, bags for discreet disposal, and underpads to keep beds and furniture dry. With the right supplies, you can build a routine that works for you, making each day a little easier and a lot more comfortable.

You Don’t Have to Manage Incontinence Alone

Navigating the world of incontinence supplies can feel overwhelming—whether it’s a first-time experience or something familiar. Trying something new understandably comes with uncertainty. But confidence in these products runs deep, and every effort will be made to ensure the perfect fit is found.

In addition to offering all of our customers the ability to try free samples of any of our absorbent products before buying an entire pack, our expert customer service staff are available to answer any questions you might have along the way. From finding the right fit, to the ideal wicking power, and every bit of minutia in between, we’re here for you. There’s so much about incontinence that can feel isolating, but this part of the process doesn’t have to. Even if you’re just looking for a friendly person to share your struggle with without fear of embarrassment, we’ve got your back(side).

And, we’re extremely proud of the fact that our customers agree.

“Excellent customer service - product and personnel truly geared to please - will definitely use again and refer without reservation.” - Constance

“I have used other companies for my products and no one comes close to the help and professional courtesy they show to the customer.” - Patricia

“I have been buying for several years now, and I am so happy to feel understood and valued here as a customer without feeling embarrassed. It means a lot to me. Your diapers have provided a real positive improvement for my life and mental health. I hope your entire team comes to work each day feeling good about the work they do. I can assuredly say I plan to continue to purchase and wear Northshore diapers for years to come.” - Eric

Living with Incontinence: Navigating Each Day with Confidence

Finding the perfect products—the right diapers or pads that provide security and comfort throughout the day—marks the beginning of a new chapter. That’s when real life can resume, free from the constant weight of fear and anxiety.

Look, incontinence sucks. It’s frustrating, overwhelming, and at times, exhausting. But it becomes even more challenging when it’s allowed to take over every aspect of daily life. With the right absorbent products in place, there’s no reason for incontinence to set limits on what’s possible. There’s still space for everything that brings joy, fulfillment, and confidence.

Of course, some days will still be tough. There will be awkward moments, uncomfortable encounters, and conversations about bodily fluids that never seemed imaginable. The sheer unfairness of it all may feel unbearable at times.

But, with time, the good days will start to outnumber the difficult ones. And no matter what kind of day it is, NorthShore will always be here.