When NorthShore began, our focus was, like most medical brands, delivering the highest quality adult incontinence products to help people manage uncontrolled leaks. As the company grew, we soon discovered another group of diaper users, the ABDL community.

Over the years, ABDLs have become some of NorthShore’s most loyal customers. They are a group that’s upfront about their feedback and first in line to help us test new products. In fact, some of their suggestions have helped improve our product line to the standard you see today.

The more we interacted with the ABDL community, the more the relationship grew. In 2018, we ventured out to CAPCON, the largest ABDL convention in the United States, and saw for the first time how wonderful and caring this community can be. Being present at this event allowed us to meet our ABDL customers and learn more about their needs. Over the years, NorthShore has maintained our friendship with the ABDL community.

Why Embrace the ABDL Community? 

We get asked a lot, why as a medical brand, did we decide to engage and embrace the ABDL community? Most diaper brands you’ll meet at ABDL conventions are ABDL-owned and operated and focus solely on creating products for this customer.

For us, it was simple. We exist to empower people to live with the freedom and dignity they deserve. NorthShore is all about acceptance and confidence. It’s okay to wear a diaper if you need to wear a diaper. It’s okay to wear a diaper if you want to wear a diaper. We provide high-quality adult diapers to anyone who needs them, for whatever reason. Ending social stigmas around adult diapers and incontinence products is key to our mission. No one should have to be ashamed, embarrassed, or ostracized for wearing a diaper. We’ve all worn a diaper at some point or another.

Moving From Acceptance to Participation

NorthShore has had a longtime reputation in the community as being ABDL friendly, but now we’re looking to take the next step and create spaces and products designed to meet the needs of our ABDL customers, the same way we do with our medical customers.

More Community Engagement

Community is important! Partnering with the ABDL community will help us to ensure that the products and content we create are genuine and desired. We’re working with several regional community organizations, artists, writers, and content specialists.

You may have seen our new X (formerly Twitter) account @NorthShoreABDL. We wanted to create a safe space for ABDLs to discuss their favorite NorthShore products online and this is a great way for us to reach out to the ABDL community and get direct feedback. Please follow us and keep your eyes out for upcoming surveys & giveaways, and to be the first to learn about new product launches.

More Events

NorthShore is excited to come out and meet the community at the upcoming Babyfur Con and hopes it’s the first of many ABDL events to come.

More Products

You may have seen the Forsite launch on our website. This addition not only complements our existing ABDL product line but also provides more options for anyone who may be looking to add a little fun to their wardrobe. We also recently announced that we have begun manufacturing some of our diapers and incontinence products within the United States. This is only a snapshot of where we are at the moment: safe to say, even more is coming.

We’re Excited and Hope You Are too!

The feedback we have heard from these endeavors so far has been encouraging. The launch of our new X page (@NorthShoreABDL.) alone brought in a sea of positive comments and well wishes, including from people who say they feel they no longer have to hide their comments from medical users.

We’ve got a lot of surprises in store for the ABDL community in the coming months and we look forward to sharing these projects with you in the future!

We hope you’ll continue to share your stories with us. Engagement and communication is how we can all work together to break down stigmas and create a world that is more open and accepting.

We are really looking forward to engaging with members of the community at future events and having some fun! If you’re planning to be at the upcoming Babyfur Con, don’t be shy, stop on by. If you’re not attending, you can always reach out to us via X, Telegram, online or by phone.

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